Analytics United
Football analytics for football fans
Moving the game forward, one insight at a time.
Analytics United is a boutique football intelligence studio that bridges the gap between tactical insight, data science, and storytelling. We work with clubs, broadcasters, players, coaches, and scouts to bring clarity to the game, through consultancy, analysis, or creative content.
For Media: Insightful analysis and creative ideas that make football coverage more intelligent, more engaging, and more accessible.
For Clubs: Data-driven consultancy and tactical support that strengthen decision-making on and off the pitch.
About Us
Founded in 2022, Analytics United started as a small community of independent analysts, curious about how to make football content more open, more human, and more useful.
Since then, we’ve grown into a full-service operation, having worked in partnership with Premier League clubs, national broadcasters, charities, and editorial platforms to deliver engaging content and analysis with genuine cut through.
Our work blends tactical knowledge, data literacy, and media fluency to help explain football, not just describe it. Whether it’s an in-depth player report, an opposition briefing, a tactical explainer video for social media or broadcast, or our bespoke in-house data modelling tools, we build everything around the same three principles: curiosity, context, and clarity.
Football needs smarter storytelling. We’re here to make it happen.
Where you may have seen us…
What We Do
We work with two main types of partners: Media and Clubs.
Both have different needs, though our view is the same: improved insights improve impact.
For Media
Turning analysis into stories people actually care about.
We help broadcasters, publishers, and creative agencies make sense of the beautiful game, and show it in ways that resonate rather than isolate.
See our full For Media suiteFor Clubs
Smarter decisions. Improved performance.
We provide consultancy and analysis that helps clubs, organisations, and players strengthen their footballing performance, from recruitment and scouting to opposition prep, performance analysis, and long-term strategic planning.
See our full For Clubs suiteOur Approach
Analytics United operates on three core principles.
Curiosity
We ask better questions. Why did that pattern emerge? What does this metric actually reveal? How does context change the story?
Context
Numbers without narrative are noise. We combine data with tactical understanding, historical perspective, and human insight to deliver analysis that makes sense.
Clarity
Complex ideas, simple communication. We eliminate jargon and focus on what actually matters, making every insight accessible and actionable.
Why Analytics United?
Independent Perspective
As an external partner, we bring objectivity and fresh eyes to challenges you might be too close to see clearly.
Flexible Engagement
Whether you need a one-off project, ongoing retainer support, or embedded analytical capacity, we can scale to your needs.
Cross-Industry Insight
Our work across media and clubs gives us a unique perspective on how football is played, watched, and understood, making our analysis richer and more holistic.
Bespoke Solutions
We don’t offer off-the-shelf packages. Every client is a collaborator, and we pride ourselves on working with you to build around your specific needs and constraints.
Let’s talk football.
Whether you’re looking to elevate your coverage, strengthen your analysis, or explore a new collaboration, we’d love to hear from you.
Tell us a bit about what you’re working on and we’ll be in touch soon.