Decoding football analytics for the average fan


Football is a simple game complicated by idiots. We’re the idiots. 

Analytics United came about as an idea when we started writing about football analytics for West Ham fanzine KUMB. In our first foray into analytics-focused coverage for a fanzine, we realised that we would have a lot to explain. 

Stats and analytics are the nerdy side of the game, a part of football for gamers and fools. But football is changing. Analytics driven insights are being used with increasing regularity within the game and the coaches of today are revolutionising the way in which we use data to inform our understanding.

The world of football analytics can feel like a mystifying place. Hundreds of statistics revealing different things only to be further clouded by absurd acronyms. Our mission is to break down that fog of confusion and make analytics properly accessible to fans.

And just one more thing… Ever watched Match of the Day waiting for Alan Shearer and Ian Wright to talk about your team’s 1-0 win and the stunning performance of your left-back only to be disappointed by a few quick jokes before they move on? As the focus tightens further on the big six, we want to bring this content to fans that might have to wait till midnight to catch the goals again.

Comprehensive coverage provided by analysts for fans.

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